CRM integration approach

Keep the conversation close to the work.

Each customer connection is designed around the business and runs after the conversation, so the caller never waits for another system to respond.

CRM sync is not included in the launch plan and is not active for any customer today. This page describes the approach we are building to, not a feature you can switch on. Your calls, recordings, transcripts and bookings are all available in the MairyAI dashboard from day one.

HS

HubSpot

Context, continuity and follow-through.

  • Contact search and update
  • Call engagement and structured note
  • Follow-up task
  • Deal or ticket workflow
  • Meeting association, owner and pipeline mapping
Planned scope. Not available in the launch plan, and enabled for a customer only after the connection is designed and validated with them.
SF

Salesforce

Leads, activity and service continuity.

  • Contact and Lead search with duplicate prevention
  • Call and follow-up Tasks
  • Opportunity or Case workflow
  • Appointment Event
  • Owner, status and workflow mapping
Planned scope. Not available in the launch plan, and enabled for a customer only after the connection is designed and validated with them.

Connection principles

Connected where it helps. Independent where it matters.

  • Customer-specific, encrypted access
  • Duplicate protection for call and event updates
  • Retries and review for updates that do not go through
  • Connection health and clear operational records
  • A CRM issue is designed never to interrupt a live call

A considered starting point

Bring one clear call workflow and the systems your team already uses.

We help you shape the standards, handoffs and follow-through that make every first conversation feel considered from the outset.